The BabyBjorn Baby Carrier. How it all began

Published: 29th July 2008
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In 1973 the BabyBjorn baby carrier was launched. At first it was called "Hjartenara" which meant (close to the heart).



In the early 1970s, almost every doctor out there was expounding on the importance of mother and daddy having close contact with their babies. There was only one baby carrier at that time and it was made in Japan. Bjorn Jakobson founded the BabyBjorn company. He couldn't afford an industrial designer so he designed, developed and tested the first model with the help of the family.



Then in 1987 the company began work on a brand new model and this really launched the Baby Bjorn Baby Carrier line of products.



Over the years many changes have taken place with new colors and designs entering the picture. At first the carriers came in patterned fabrics but now they only come in solid colors so they can better blend with the mothers clothes.



Over time they have also focused on marketing baby carriers for both mommy and daddy. When the company began to market all black baby carriers it was met with some skepticism, but it didn't take long for it to catch on with men all over Europe and America. Now the black is one of their leading colors.



Actually, Harpers Bazaar magazine featured a write up on the BabyBjorn Baby Carrier and the photo was in black and white. (The model actually wore a navy blue Baby Carrier but the photo was in black and white.) The magazine was flooded with calls from people all over asking where they could buy a black one.



Over 30 years the company has produced many models of carriers with the four models: BabyBjorn Baby Carrier Original, Baby Carrier Active, Baby Carrier Air and the Baby Carrier Synergy.



The BabyBjorn Carrier Original is very attractive and allows the child to be carried securely while being close to the body, leaving the hands free. It was developed with the help of friends, medical experts and parents thus bringing it celebrity status and the Design of the Decade prize in 1999.



The BabyBjorn Baby Carrier Active is a very comfortable carrier and was designed for parents who want to carry heavier children. It offers great support for the back and the well fitted straps distribute the weight evenly. The company is very proud of it's 2004 Red Dot Design Award.



The company then developed the BabyBjorn Baby Air Carrier to meet the demand for a lightweight design. It's main feature is that it is made from an advanced 3D mesh which was made exclusively for BabyBjorn allowing the baby and parent to remain cool while being carried.



The final and latest model, the BabyBjorn Baby Carrier Synergy is an all encompassing model with all of the features of the other models rolled into one. It has already been awarded the IF Product Design Award for 2008.



Joe MacMillan is the owner of www.carryurbaby.com a website dedicated to assisting parents to find top quality products by searching out manufacturers who make fine quality their number one purpose in life.


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